If I had to encapsulate Google into a simple word or phrase I would call Google, "simple". Simplicity in their interface, search, and ability to deliver complexity in a shielded way from the end user has to be a major key to their success. I guess if your audience is the masses, the kiss approach has to be the order of the day, and taking the least common denominator approach is something that has proven to be a winning formula, and not just for Google by the way. The acronym KISS (keep it simple stupid, or is it keep it stupid simple) was around long before Google. So given the Google ability to reduce complexity and KISS and manage to capaitalize with the lowest common denominator approach to the masses what will happen when your corporate users begin the process of installing gmail.com/app on the masses of cell phones in use for everyday business mean to an ever changing industry around email and compliance?
More to come....

This week Google's documents and spreadsheets became subscription based, once they start understanding the regulatory nature of documents and spreadsheets and the legal discovery impact, they will add traditional categorization and records management concepts to apply principles around automated life cycle management, legal discovery, expiration of documents. They are really on the verge of becoming the holy grail of office automation and corporate governance, however they don't know it yet.
Peter Mojica
AXS-One, Inc.
www.axsone.com
www.csi1000.com
Posted by: Peter Mojica | February 25, 2007 at 09:51 AM